The campaign concept developed by Oz Marketing for Praktika.al had a clear and specific objective - to hire six students who would work on increasing the company's database in the future. The campaign was designed to attract and engage the best potential candidates. To attract and engage potential candidates, the campaign utilized a variety of different mediums, including out-of-home communication, web banners, PR, and video elements. Each medium was carefully crafted to appeal to the target audience and to communicate the key messaging of the campaign. The campaign's clear messaging and use of multiple mediums to engage the target audience resulted in a high level of interest and engagement from potential candidates, ultimately leading to the successful recruitment of the six students.
